Create A Mailing Campaign That Delivers
Postcards and inserts can help attract and retain customers, announce sales and new products, and even increase web traffic.
NEWSPAPER INSERTS
• Insert in the Local Town Pages or the Yankee Xpress/Blackstone Valley Xpress with a total monthly circulation of more than 160,000 in 18 towns or other monthly newspapers like Hopkinton Independent
• Great for restaurants, contractors, roofers, tree companies, colleges, real estate offices, flooring companies, assisted living facilities, automotive repair centers, fitness centers, kids programs, landscapers, dentists and fuel delivery
MAILING SERVICES
Save time and money by letting us print, address and mail for you. At Our Town Publishing, we understand the postal regulations regarding reduced rate mailing. We can print postcards or stuff envelopes automatically. Remember to get your creative juices flowing: direct mail can be a postcard, a stuffed envelope, a booklet, or a folded brochure.
EVERY DOOR DIRECT MAIL (EDDM)
Save time and money: Provide your own layout or let our graphic designers work their magic on an oversized piece that is mailed to everyone on a chosen carrier route. No addressing is necessary and postage is under 19 cents. Blanket an entire town with your offer! Even better, once you place the order, our staff delivers to the post office for you!
• Size must be a flat so larger than 6” in one direction or larger than 11” in one direction. A lot of real estate for your message.
• No addressing necessary; postage is 16.4 cents per unit if we do the mailing for you!
• Will benefit the same companies as inserts; need to cater to the broad audience or have residual income.
• A great way for town departments to mail.
• Programs as low as 35 cents including postage.
TARGETED DIRECT MAIL
Target your offer to a specific audience! Either create your own mailing list or let our expert assist you with purchasing one. The cost is higher than EDDM per unit, but you get to choose your audience. Once again, Our Town Publishing does all the heavy lifting delivering directly to the post office. Don’t have a permit? Use ours.
VARIABLE DATA DIRECT MAIL
Within the same mailing, different offers are presented depending on criteria from a sophisticated database. Think of BJ’s postcards that have coupons for items that you buy frequently.
